What is P&A?
P&A stands for prints & advertising. P & A - costs can be
defined as the costs of a theatrical release of a motion picture. These
costs, which should not be confused with the production costs, are
composed of costs for the copying of the motion picture (film prints)
the technical costs for dubbing (in case of international productions)
as well as of advertising, promotional- and logistic costs.
Depending
on the commercial potential a motion picture can be released on 30 to
1000 screens in Germany simultaneously. Accordingly the total theatrical
release costs can vary. In average one can estimate 3000.- to 5.000.-
Euro P & A costs per film print. Usually the P & A costs are
paid by the respective distributors of the producers.
The
return of the P & A-costs results from the box office receipts and
as a matter of principal in first position. From the investors´ point of
view especially the short-termed capital commitment is interesting, as
the P&A monies are invested not until short before the release of a
film title and can be recouped after a relatively short term of 3 to 9
months after theatrical release; therefore they are available again for
new investments